Facebook Ads Budget Control: A Guide to Mastering Your Spending
Pay-per-click 10 min read
We use cookies to personalize content and ads, which enables us to analyze our traffic.
If you continue to use this website, you consent to the use of our cookies. Find out more here.
Type it below, and we'll show you what we've written about it!
Home Blog Pay-per-clickEight Critical Advantages and Disadvantages of LinkedIn Ads
Before you make the investment, it’s best to learn about the critical advantages and disadvantages of LinkedIn Ads.
LinkedIn Ads is becoming an increasingly popular digital advertising channel for businesses.
This is because its unique professional-focused platform offers a number of advantages that can’t be found on other platforms. For one, you have the ability to target audiences based on career and line of work. Another is that conversions here are much better compared elsewhere.
READ ALSO: Guide to Optimizing Every Paid Digital Advertising Channel Online
From first impressions, LinkedIn sounds like a great place to start advertising. But before jumping in head first, you should also be aware of its critical disadvantages.
LinkedIn Ads is a relatively new form of advertising that’s becoming increasingly popular.
As you read a bit above, it allows you to target a user base of professionals and, unlike other social networking sites, you can target based on job titles, positions, companies, and industry.
This is most helpful to marketers aiming to promote business-to-business solutions, as they gain access to professionals looking for opportunities to collaborate and/or connect.
This makes it worth considering, even if the number of users on the platform is smaller in comparison to that of Facebook and Instagram. Take that as a cue to its other important disadvantages.
Like any other advertising platform, LinkedIn Ads has its disadvantages. But awareness of these disadvantages should rather guide you in how to make the most of it than convince you to steer clear from them.
Be mindful of these disadvantages and adapt accordingly.
The platform is complex and can be difficult to use for beginners. It takes time to learn how to use all of the features of LinkedIn Ads properly.
This can be a disadvantage, as you may not be able to make the most of the platform right away.
The targeting options are not as granular as those available on other social media platforms like Facebook and Google AdWords.
This limits your ability to target your ads based on information like interests.
The user interface can be slow and clunky at times. This can make it difficult to create and manage your ads efficiently.
It can be slow and difficult to navigate, which can hamper your ability to get the most out of the platform. This can be frustrating, especially if you’re trying to create a complex ad campaign.
Unlike the hyper-connected audiences of Facebook or other social media platforms, users on LinkedIn are not regularly active.
This means few people are online at a time – making its already small ad audience smaller.
This poses a disadvantage because maximizing budgets can be tricky. Even if you target correctly, how can you be sure that your targeted audience is even online to see your ads?
On the flip side, there are also advantages to LinkedIn Ads that can work in your favor.
In fact, with these advantages, you could possibly find value in investing in LinkedIn Ads that you won’t find in other platforms.
LinkedIn has over 500 million users – all professionals operating industries, and at all levels of seniority.
Because it’s primarily a platform for professionals to connect, users make it a point to outline their credentials as they would on a resume. This provides LinkedIn Ads and its users a unique way of targeting that is focused on a user’s demographics, job title, company, and type of work.
This is ideal for advertising to specific industries, or users with a particular job role.
LinkedIn is the perfect platform for generating leads because its users are already interested in business-related content.
In fact, 72% of LinkedIn members say they’re open to receiving commercial messages from businesses they know. This is the effect of its professional-focused platform.
There’s no need to operate with a veneer on the platform hence, at some level, users expect you to market to them collaboration or work opportunities.
That LinkedIn’s user base is small and targeted contributes a lot to the rates of conversions on the platform.
LinkedIn Ads have a much higher conversion rate than traditional online advertising channels like Google AdWords and Facebook Ads.
ADDITIONAL READING: 5 Questions to Ask an Agency About Their Paid Google Ads Services
In fact, businesses that use LinkedIn Ads see an average return on investment of 594%.
Given its conversion rates and the cost of advertising, LinkedIn Ads provides what may be the most cost-effective advertising option online.
On the platform, you can set a budget as low as $10 per day, and you only pay when someone clicks on your ad.
Combining that with optimization techniques and you’re sure to get a boon from your tiny investment.
Keen awareness of how LinkedIn Ads can serve as an advantage to your business will help you optimize for more business success.
Meanwhile, knowing the disadvantages will help you prepare alternative solutions as well as optimization measures so that your money doesn’t go down the drain.
To help you maximize results from your LinkedIn Ad campaigns, here are a few tips:
Due to the costs they entail, paid advertising – whether it’s through LinkedIn Ads or other channels – both have valuable advantages and critical disadvantages. Awareness of both will help you balance out your strategies accordingly. Aside from those mentioned above, remember that you should also:
Do you plan on exploring LinkedIn advertising in the near future? Let us know your biggest concerns about it on Facebook, X, and LinkedIn.
Subscribe to the Propelrr newsletter for instant access to information about LinkedIn and other platforms for advertising.
Choose topics you want to get regular updates on:
Thank you for downloading our free template.
Expect fresh digital marketing resources delivered straight to your inbox every week.
The email address used was already subscribed to the newsletter.
Sign up for our newsletter to get the latest marketing tips and best practices delivered to your inbox.