Find the Right Influencer for your Brand with this Assessment Checklist

Overview

Make sure you’re making the right choice for your next brand ambassador with this assessment checklist.

Now that there are thousands of influencers online, your real challenge is in picking one to promote your brand. You need a set of standards to base your choice on to make sure you’re choosing the right one.

That’s why you can’t do this process on a whim. Use this checklist of criteria to see if an influencer ticks all your brand campaign requirements.

This assessment checklist helps you:

• Evaluate if an influencer is an accurate match for your brand.
• Cover all aspects when identifying an ideal influencer to collaborate with.
• Determine factors like an influencer's relevance, credibility, content quality, and more.
• Get an idea of an influencer’s content fee and whether it fits your brand’s campaign budget.