Keywords to Clicks: Using SEO Writing to Boost Social Media
Content Marketing 11 min read
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Interested in SEO services but not sure if your small business can afford it?
In a nutshell, search engine optimization (SEO) is the process of crafting your content to be at the top of the search results. Finding good SEO services is key to generating organic traffic to your business.
Ideally, you’d want your audience to reach your website within a few clicks. When users search things on the Internet, one of the first places they’d go to is a search engine like Google, Bing, or Yahoo. Optimizing your content to fit a search engine’s algorithms (also known as “crawlers”) can help propel your website to the top of search results and push users to your website. That’s where SEO comes in.
If you’re up to the task, you can develop a better understanding of SEO best practices and create content on your own. Bear in mind that you can even partner with companies who specialize in digital marketing services to help you out with your content.
Whenever you set up an online page for your business, it’s only natural you release content in order to fuel traffic. That may be in the form of blog posts, product reviews, or promotional videos. By using SEO, your content should be among the top results of a Search Engine Results Page (SERP). In other words, you are trying to make your content more discoverable by users through a search engine.
However, there are taboos when it comes to SEO. These practices violate a search engine’s terms of service by artificially manufacturing a website’s rank. These are otherwise known as black hat SEO, and can lead to your website being blacklisted by top search engines. Avoid these practices if you want your website to maintain a strong presence in the future.
Now, there are four types of SEO to help you get started on your journey:
Each type all leads to the same path: that you get your content at the top of the pile. Let’s discuss them in detail:
As its name implies, On-Page SEO (or On-Site SEO) is the practice of making content so your website ranks higher in search results and earns more relevant traffic. There are many pieces to this puzzle to help you build your website’s SEO ranking.
In contrast to on-page SEO, off-page SEO are measures to help you determine how strong your content is with respect to other websites. As the name implies, they are not done on your website at all, but are rather practices done on other websites to make sure you’re getting traffic. To better understand, here are the three main pillars of off-page SEO:
Your website also has several technical parameters that search engines like to check. These are called technical SEO and can range from website security to how fast your website loads. The better your website runs, for example, the more crawlers trust your business. Here’s a quick rundown on the big technical aspects for SEO:
For many businesses, their local community is the first and primary source of revenue. That’s what local SEO is all about: making your business popular in your immediate area Following this local SEO checklist is essential to helping these businesses connect with people close to their geographical area.
If you’re a small business, then it’s all the more important to understand SEO and how it can help you grow. It is a long-term strategy with plenty of dividends. It is estimated that it could take at least two months before your SEO work shows results, even with best practices. On the flip side, top-ranked pages on Google are about five years old and are constantly being updated.
So while it takes a lot of time to finally get SEO results, it also gives you a considerable amount of time to let customers know that you are a trusted brand. If done properly and ethically, you’ll see a marked improvement in both brand awareness and conversion numbers. Notably, this growth is also organic and can sustain your business for a long while yet.
Businesses of all sizes can benefit from good SEO. Why not try promoting your brand with the tools and services from the next section?
SEO services have been around for a long time, so they know exactly how to improve your website’s rating. It wouldn’t hurt to work closely with them and understand their best practices to help you in the long run, either. Nevertheless, it isn’t a bad idea to partner with the experts and have them kickstart your SEO journey.
The most visible way to see your content improve in the rankings is through On-Page SEO. You can very clearly define changes in how your content looks, especially in how keywords play a major role in landing you a high ranking on search. There are three ways SEO services can improve your content:
While not directly on your website, you can improve your SEO ranking by having your content pop up elsewhere. Brands that are visible across different websites and social networks build lots of trust. You should expect your SEO service to perform the following tasks related to off-page SEO:
By taking inventory of which sites link to your content, you’ll have an idea of where you stand. If trusted brands believe in your content, you can rest assured that search engines will, too. Taking note of your external links helps with building an expanded network and domain authority. Make sure you’re also exercising the best link-building practices.
Having these link-building tools in your arsenal helps you gauge whether your website tops SERPs for projected search queries. For example, Ahrefs’ Backlink Checker helps you identify which websites connect to yours, while helping you steer clear of negative SEO practices.
Of course, your content also has to be good enough so that other domains can link to them. Take inventory of what pages are popular across your industry, and why. Learn from successful websites and identify why their content is engaging to their specific audience, as well as similar groups of users.
Offering to write for other blogs is also a good way to build your website’s reputation within the industry. While link building is good, you also get to showcase your brand of content to a different audience to get them to follow what you have to say.
Pick a central web page to build your content marketing strategy around. Then, make sure most, if not all, of your content links directly back to this central page. This helps search engines determine a web page’s authority, and lets trusted brands discover your content and establish links with you.
Local SEO is also a good way to generate growth within your immediate area. This is especially helpful for businesses that rely on a physical store for most of their revenue. Consider using the following services to increase your online presence.
It goes without saying, but Propelrr is also a trusted brand when it comes to SEO. Big brands have partnered with us, and the results speak for themselves. Here’s a brief rundown of SEO services that Propelrr has to offer:
Propelrr employs experts who will deal with the ups and downs of the SEO journey while you focus on building your brand elsewhere. We’ll provide you with a team who will get the job done and put you on top of the SERPs.
Our experts also handle consultancy services to help guide your SEO journey, if that’s something you’d want to explore. Instead of blindly performing SEO yourself, you have well-experienced people willing to help you grow your business.
You also need a good infrastructure to help crawlers index your content. Propelrr can also assign a team to help you manage your website, from building a website hierarchy to improving load speeds.
If you’re going to go international, there’s a whole new world of SEO in store for you. We’ll perform the market research for you, and see how you can break into the global market. For example, we can use country- and location- specific keywords to inform the market of your presence and that you are ready to serve a different locale.
Of course, local SEO is also an option for you. We’ll help optimize your online presence to drive customers to your physical store. That covers local keyword search and building links to local businesses.
We optimize your content for ecommerce platforms, as well. With ecommerce platforms having their own internal search algorithms, it’s important to use this recent technology to your business’ advantage. We generate content at every stage of the marketing funnel to push customers to purchase a product or service with your business.
We’ll perform a link audit to see where your website stands in terms of content creation. Then, we’ll start building your website’s profile with other businesses and build linkages with them in an ethical manner. Rest assured that there are no black hat SEO practices to be had here.
Propelrr frowns upon unethical SEO strategies. We believe that good practices reap better results down the line, an ethos which reflects upon the quality of our work. We want what’s best for your business, and that’s sustainable growth for the long haul. Black hat SEO is a big no-no for our teams.
Our training courses consist of a two-day series filled with the best SEO practices currently available. These courses are tailor-made to serve different levels of your organizational chart: from senior executives and business owners, down to your most recent marketing staff. We also give out digital copies of our training materials!
We can study the quality of the websites you’re linking to, as well as the quality of the websites linking to you. If too many dubious websites are using your content, you could get penalized by Google. We can help you address that problem, and maybe even have the penalties removed altogether.
Our App Store Optimization strategies are slightly similar to the traditional SEO strategies, except ASO attempts to make you more discoverable on the Google Play Store and the Apple App store rather than on a search engine. Your end goal here is to have more users discover your app and download it onto their device.
There may be a plethora of options for you to choose from, but you can just about find SEO services that can help your business thrive. While you’re here, do take the time to familiarize yourself with our brand and see if anything interests you. Who knows, maybe you’ll end up at the top of the SERPs and then this partnership may well have been worth it.
SEO naturally comes at a price. Make sure you’re ready to commit to a full-on service if your budget allows for it. Again, it can take some time before you start seeing results from even the best SEO practices available.
Ahrefs estimates that a monthly partnership with SEO experts can range from anywhere between $500 to $1,500 per month. Hourly consulting costs $75 to $100 per hour. On the other hand, you might even have to pay up to $5,000 if you’re searching for SEO consultancy on a per-project basis.
While this seems overwhelming to your budget, remember that the effect of good SEO practices can leave long-term benefits for your business. It helps keep good traffic coming consistently, and can even drive better quality transactions to your business.
For a more personalized quotation regarding Propelrr’s brand of SEO services, reach out to us and we’ll see what we can do for you.
Because on-page SEO is the most visible way of defining your web page’s content, it’s also important to put a lot of effort into it. After all, your content is a crawler’s best way to determine how relevant your website is to possible search queries.
Not only that, your content also has to be understood by your audience. They are the primary drivers of your business, and should be treated to the experience that your business has to offer. Check out this comprehensive guide to On-Page SEO and make compelling content to entice your customers and readers.
Among the few important points you should get from this guide, you should:
Promoting your business online should be a breeze with these SEO services. Still, be aware that the process to improve your trust with search engines can be a long one. Keep these takeaways in mind as you begin your small business’ SEO journey:
If you have any other questions, send us a message via our Facebook, X, or LinkedIn accounts.
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