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Home Blog Pay-per-click3 Types of Ads You Can Start Experimenting With on Twitter (X)
Dip your toes into Twitter Ads with this list of cost-effective formats.
Pay-per-click advertising, specifically social media advertising is a great avenue for boosting brand reach and awareness.
As a small business owner, you’re always looking for ways to get your product or service in front of new eyes. And what better way to do that than through the power of social media?
But of all platforms, one of the most little-explored is Twitter Ads. That’s because with all the available options, many businesses are not sure where to start and see concrete results. After all, you can’t just throw your money into all of them praying for results.
ACCOMPANYING RESOURCE: Guide to Optimizing Every Paid Digital Advertising Channel Online
Your investment should have guaranteed results, or else squander your resources.
To help you find the best route to take, we’ve assembled this list of the most cost-effective forms of Twitter Ads.
Below, we discuss the type of Twitter Ads you can begin exploring as a small business. Study them carefully so you can see which ones fit your business objectives best.
Promoted Tweets are tweets that you pay to appear at the top of search results or in users’ timelines. They look just like regular tweets, except they have a “Promoted” label above them.
Promoted Tweets are a great way to ensure that your message is seen by people who are interested in what you have to say. And best of all, they’re very cost-effective.
With Promoted Tweets, you can set your own budget and only pay when someone clicks on your tweet.
When creating a Promoted Tweet, it’s important to keep the following in mind:
If you’re looking to get your brand in front of more people, Promoted Accounts are a great option. Promoted Accounts appear in the “Who to follow” section of X, and they’re targeted at users who might be interested in your brand based on their interests and other accounts they follow.
Promoted Accounts are very cost-efficient, and they’re a great way to grow your audience organically.
To get the most out of your Promoted Accounts campaign, make sure you:
Promoted Trends appear at the top of the list of trending topics on X. They’re a great way to get people talking about your brand or product during events or conferences.
And because Promoted Trends are targeted at users based on their interests, you can be sure that the people who see them are already interested in what you have to say.
Promoted Trends are the priciest of the bunch, but they’re worth it if you’re looking for high-level exposure for your brand.
Below are tips for how you can optimize your Promoted Trends for the best performance:
Before we let you go, we’d like to cap this off with a few reminders on the benefits of Twitter advertising.
Here are some of the key advantages:
So if you’re looking for a way to promote your business online, consider advertising on X. It offers a variety of benefits that can help you achieve your marketing goals.
When advertising online, it’s important that small businesses move away from the notion that only big money earns big placements. That’s not true at all. With the right techniques and targeted platforms, you can best even the big fish in ad performance and capture more audiences.
For these types of Twitter Ads specifically, remember that;
What’s your experience with Twitter Ads like? Tell us about it on Facebook, X, or LinkedIn. We’d be happy to hear you out.
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